As the Managing Principal at Fulham Hill Growth Partners, Matt works with businesses to design and execute marketing initiatives that significantly increase customer engagement and drive sustainable growth. His expertise in crafting and implementing innovative marketing strategies across digital and traditional platforms enhances brand visibility resulting in driving sales funnel development, acquiring new customers and members, and overall improved market share in today's competitive landscape.

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Matt brings over 30 years of industry experience—including 12 years as a marketing leader with GE HealthCare where he led health tech and SaaS product launches and demand generation campaigns focused on driving funnel growth and new customer acquisition. Prior experiences include the American Society for Surgery of the Hand, where he spearheaded the society's marketing, communications, and publishing initiatives for more than 7 years.

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At Fulham Hill Growth Partners, Matt has built a marketing team that employs a Problem-Back Approach which begins with a thorough understanding and analysis of the customer’s problems or needs before seeking solutions. This leads to a customized approach—where marketing strategies are tailored to meet the specific needs and objectives of each client.

 

Our clients find themselves asking the following questions:

»  How do we identify new customers?

»  What can we do to increase awareness of our brand / product?

»  How do we boost our existing sales funnel?

»  What do we need to do to build and develop a compelling content library?

»  How can we better articulate our new product or service line to customers?

»  What are our customers saying about our company?

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If you find yourself asking similar questions about your business, please reach out for a complementary 1 on 1 session.