Are you the owner or leader of a small or medium-sized business and feel lost or overwhelmed when it comes to marketing? You understand the benefits and implications of a successful internal marketing team, but your current operating budget just can’t allot for a full-time senior marketing leader. Your solution might be a fractional marketing leader—a marketing professional who assumes the Head of Marketing role within your company, but on a part-time, limited, or per-project basis. They provide team leadership and serve as a strategic advisor to help your business grow without the high cost of a full-time senior marketing lead.
Here are five reasons that hiring a fractional marketing leader might be a great option for you and your business:
Your business lacks senior marketing leadership, or you only have a junior marketing professional(s) on staff: Without an experienced marketing leader, your marketing staff might lack the focus necessary to push the company forward. A fractional marketing leader can guide the team in place, making sure everyone's working towards the same goals. They'll also mentor your team to make them better marketers.
Non-marketers are serving as marketers: Is your sales team creating their own marketing materials? Is your business admin running email campaigns? Is your finance team heading up new business development? A lack of marketing leadership can be detrimental to your brand. A fractional CMO can create a consistent message that keeps your brand strong.
Your company’s marketing efforts aren’t generating qualified business leads and are generally ineffective: You continue to invest time and money in marketing efforts, but you never seem to see the payoff. A fractional marketing leader can help identify where your growth marketing efforts are coming up short and can fix it. They'll adjust your existing strategies and/or create new strategies for better or different results.
No one in your company has time for marketing: As a busy business owner, you might not have time to focus on marketing. Hiring a fractional marketing leader helps you unload the marketing work on a fractional marketing leader who's dedicated to getting results through proven marketing strategies.
No Clear Marketing Plan: If you're just guessing at your marketing or feeling overwhelmed, a fractional CMO can help. They'll create a custom plan to reach your business goals. Having a clear plan saves money and gets better results.
Keep in mind that the above list is not a checklist. You need only to identify with one or two of the noted challenges. And while the time required for each fractional marketing leader will vary, the typical fractional categories are approximately:
• 1/8: ~5 hours/week
• 1/4: ~10 hours/week
• 1/3: ~13-15 hours/week
• 1/2: ~20 hours/week
With a fractional marketing leader on your team, you'll have expert help to navigate the world of marketing without breaking the bank. Contact Fulham Hill Growth Partners today to learn more.
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